Restaurants and cafes go digital

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The field application of the “Restaurants and Cafes Go Digital Project”, implemented in cooperation with the Confederation of Turkish Tradesmen and Craftsmen (TESK) and Google.org, begins in Antalya Kepez.
With the “Restaurants and Cafes Going Digital Project”, it is planned to provide online and offline training in order to make restaurants and cafes in Turkey more visible and competitive in the digital world and to increase their income.
With the prepared training truck, www. Stating that “Digital Marketing, Search Engine Marketing, Social Media Marketing and New Normally Marketing” trainings will be given on the .esnafakademi.org portal, TESK Chairman Bendevi Palandöken said, “Our restaurant shopkeepers will learn practical suggestions that they can put into practice. Within the scope of the program, businesses’ registration processes on maps, the right food. “There are trainings on topics such as tips for photographs, promotions and campaigns in digital, and responding to customer comments. Operators and employees who receive certificates by completing the training will have the chance to win one of the 100 tablets to be given by drawing. So now the sign of our shopkeepers will also be lit on the internet,” he said.

Online orders increased 4 times

The online food and beverage industry’s nominal growth of more than 100 percent and online orders quadrupled during the pandemic drew attention.
Google Turkey Public Affairs Director Pelin Kuzey said, “As a result of our cooperation with TESK, we aim to reach 20 thousand restaurants and cafes with the 500 thousand dollar support package provided by Google.org. The training platform of our project, www.esnafakademi.org, will help our tradesmen to realize the transformation they need. Thanks to this platform, where free digital marketing trainings are offered, our shopkeepers will be able to grow their businesses with digital tools. Therefore, I invite our tradesmen to register on the platform to take advantage of this important opportunity.”

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