Last week Interbrand in association with Businessweek have released an annual ranking of the 100 “Best Global Brands” by brand value.
While the first five rows are the same as in the 2008 (Coca-Cola, IBM, Microsoft, GE and Nokia) only two leaders have shown growth and the following giants have lost some value. In general the list is not surprising: banks and auto brands are falling (Merrill Lynch was No.34 last year and now they are out of list completely, UBS has fallen 31 places losing 50% of brand’s value and Harley-Davidson has lost 43%) while internet and food brands are growing (Google is already No. 7 with 25% growth in 2009 and 43% in 2008, Amazon, Zara and Nestle are among top gainers as well).
Via Bootb Blog