We’ve talked enough in the way people project themselves through the brands. Now I want to tell a funny story that happened in Egypt.
Cairo City, 6 pm, 38C in full with the Hamadan mosque chanting prayers through their speakers. After a day of visits to the Pyramids, Cairo Museum to my wife and I were waiting a train to aswan when suddenly she says: “We need to find a pharmacy now.” I looked at her face that was pale and I understood immediately what was happening.
We left the station and walk about 4 or 5 blocks until we found a pharmacy. The stores are all the same and written in Egyptian. We entered the store and had a very strange sensation. It seemed that I was looking my drawer clutter. That almost everyone has and we play everything.
Then we started trying to communication. Side and there, just talking about an Egyptian, Egyptian. And here the side of the counter, try English and Spanish. And no understanding. All words had already been exhausted. I thought about making a gesture simulating a inner absorbent, but I was afraid of being arrested. Until sprang spontaneously from my mouth “Always”. At the same instant the man was silent, looked at me seriously and said: “Ohhhh! Always, always …”.
Pharmacy is written more or less like this: الصيدلة. Always one writes and says he is always the same.
An ironic curiosity: The inner absorbent were created 3,500 years ago in Egypt and were made of papyrus.
Returning to the train station I thought … “Tanks God it’s branding!”.
Martin Henkel – 5brand Team