Football teams are a type of brands loved and idolized. This happens all over the world with different people in different classes. This relationship is also universal because it defines what the armies and which territories to defend.
But is it only that? Why is it that the sport can access points of those products or services fail? What industries can learn from this?
It would be the truth inherent in the sport? The desire to belong to a group openly, without having to explain? No opinion frivolous or silly to others when we laud a simple product?
The soccer teams are also companies that need money but we do not care to sustain. The financial relationship is veiled, or rather, is more hidden than our relationship with products found in supermarkets, for example.
But why we close our eyes to this? Why fool ourselves and continue to sustain this market millionaire arguing that there is money involved, that the love of our team is the engine that makes us cheer for the team, fighting for the team, sometimes in desperate with the team and ….. buy?
The soccer teams are a great lesson about loved brands. I believe that Harley Davidson, Apple, Coca-Cola understood this. But the vast majority of brands do not.
After all, you tattooed on his body the mark of a noodle?
Grêmio is a Brazilian football team. Moreover, it is the best;)
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