What the F**K is Social Media: One Year Later
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RT @ribeezie
In Bb 2.0 is a collaborative music and spoken word project conceived by Darren Solomon from Science for Girls, and developed with contributions from users. The videos can be played simultaneously — the soundtracks will work together, and the mix can be adjusted with the individual volume sliders.
RT @socialmedia2day Social technology growth marches on in 2009, led by social network sites http://bit.ly/2sWBKC
GoodMorning is a Twitter visualization tool that shows about 11,000 “good morning” tweets over a 24 hour period, between August 20th and 21st. And this is just a simple sample of Twitter activity around the globe. All tweets are color-coded: green blocks are early tweets, orange ones are around 9am, and red tweets are later in the morning. Black blocks are ‘out of time’ tweets which said “good morning” (or a non-english equivalent) at a strange time in the day.
Cool Idea!
We’ve talked enough in the way people project themselves through the brands. Now I want to tell a funny story that happened in Egypt.
Cairo City, 6 pm, 38C in full with the Hamadan mosque chanting prayers through their speakers. After a day of visits to the Pyramids, Cairo Museum to my wife and I were waiting a train to aswan when suddenly she says: “We need to find a pharmacy now.” I looked at her face that was pale and I understood immediately what was happening.
We left the station and walk about 4 or 5 blocks until we found a pharmacy. The stores are all the same and written in Egyptian. We entered the store and had a very strange sensation. It seemed that I was looking my drawer clutter. That almost everyone has and we play everything.
Then we started trying to communication. Side and there, just talking about an Egyptian, Egyptian. And here the side of the counter, try English and Spanish. And no understanding. All words had already been exhausted. I thought about making a gesture simulating a inner absorbent, but I was afraid of being arrested. Until sprang spontaneously from my mouth “Always”. At the same instant the man was silent, looked at me seriously and said: “Ohhhh! Always, always …”.
Pharmacy is written more or less like this: الصيدلة. Always one writes and says he is always the same.
An ironic curiosity: The inner absorbent were created 3,500 years ago in Egypt and were made of papyrus.
Returning to the train station I thought … “Tanks God it’s branding!”.
Martin Henkel – 5brand Team
(Un)classes starts with the premise that everyone has something to teach, and much to learn. But, pragmatically, few of us are going to sign into formal programs. Casual learning (as they frame this form of education) is aimed squarely at people who lead hectic lives but still want to satisfy their intellectual curiosity. (Un)classes is thus in effect a marketplace for matching interests with passion, simply connecting people who’d otherwise have few ways of directly collaborating in this way. It’s deliberately informal, with few rules and none of the stuffiness that could surround what is in effect a ‘learning’ service.
I was really impressed with these images.
But thinking in 5brand, which makes me feel bad about it is that tattoos are the brands of products.
If they were brands of rock bands or “peace and love movement” I have not think so strange.
Soon, I ask once more: after all, what is a brand?
Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.
I’ve done mine and you?
Enjoy it!
For lawyers, every brand is a distinctive sign, visually perceptible, that identifies and distinguishes products and services of others, and certify them with certain standards or specifications.
Philip Kotler, exceeding the limits graphics, defines brand as “a promise from the seller to offer, consistently, a specific group of features, benefits and services to buyers.”
According to David Aaker, brand is “a different name and / or symbol (such as a logo, trademark, design or packaging) to identify the goods or services of one seller or group of sellers and differentiate those goods and services from those of competitors”.
Without ignoring the theories of marketing studied by masters of the subject, to the “branders” of 5brand Project, brand is all that and more. Based on pure perception, the database is creating the project points to new ways of looking at the brands that is meaningful for people. Many perceive brand as something that goes beyond product or service. The marks are no longer on supermarket shelves and not in the yellow pages. People perceive something as a mark that has a public meaning, which synthesizes a state of mind, which has a greater significance.
For example: Jesus Christ, Sierra Nevada, Caipirinha, Peace and Love, Obama. Are not in the supermarket shelves or in the yellow pages, but brands are much quoted by our branders.
Aaker argues that brand that is “a set of human characteristics associated with a particular brand.” That topic, of “human characteristics” is what I like. I confess that on several occasions I tried to summarize what I understand about it, but each time we analyze our database, each time a new user signs up, new insights appear.
We are fascinated by this project and want to share with you our insights and fields of research. But one thing we already found out: you, your name, what you are and how people see you, is a brand. Manage your brand very well, ok?
Let’s brand people!
Martin Henkel – 5brand Team
Each day the 5brand has more and more fans but one thing still intrigue us: Why men are much more participatory than women? Does this relate to the personal perception? Or men have less problems with being exposed?